Basmati Rice Basmati’s unique taste and texture makes it the most preferred amongst consumers. “Basmati” is Hindi for “the fragrant one.” Cook yourself a variety of delicious meals. Naturally fragrant, this rice offers a rich taste and light texture that makes it the perfect complement to a variety of cuisines. Whether you’re whipping up an Indian curry or a Mediterranean pilaf, basmati rice is a great base and excellent kitchen pantry staple.